Should I use a points or a tiers loyalty program?
Points suit frequent everyday visits; tiers suit recognizing your highest-value regulars. WDPW supports both together — points plus Bronze/Silver/Gold tiers.
Customer Loyalty
Restaurant Loyalty Programs: Points vs Tiers
5 min read
A loyalty program rewards repeat guests so they visit more often and spend more. The two common models are points (earn and redeem) and tiers (status levels with growing perks). The best programs are simple to understand and attached to the sale automatically.
Why loyalty matters
Returning guests are cheaper to serve than new ones and spend more over time. A loyalty program gives them a concrete reason to choose you again — but only if it's simple and effortless to earn.
Points vs tiers
| Model | How it works | Best for |
|---|---|---|
| Points | Earn points per spend, redeem for rewards | Frequent, everyday visits |
| Tiers | Reach status levels (e.g. Bronze/Silver/Gold) with growing perks | Recognizing and keeping your best guests |
Running one that works
- Keep earning and redeeming simple to explain in one sentence
- Attach loyalty to the check automatically, not as a separate step
- Use guest data to bring lapsed customers back
- Add gift cards for gifting and prepaid balances
How WDPW does it
WDPW includes points, Bronze/Silver/Gold tiers, a rewards catalogue, and gift cards, from the Growth plan. A cashier attaches a guest to the check and points are awarded automatically on payment, and you can run SMS campaigns to customer segments.
FAQ
Frequently asked questions
Does WDPW include gift cards?
Yes. Gift cards are part of WDPW's CRM and loyalty, alongside points, tiers, and a rewards catalogue.
Next step
Book a demo